Processes for the Classification of Organisms

Procedures for the Classification of Organisms Arrangement of living beings is the way toward recognizing, naming and arranging living beings in gatherings, in light of their practically identical hereditary structure, comparative qualities, similar to improvement, certain development necessities or that are found in just explicit areas. Order resembles a short hand for researchers to improve comprehension of practices, lives and the developmental development of billions of living things. Arrangement likewise permits correspondence between individuals with respect to living creatures. Characterization of numerous species, old and new, keeps on being furiously questioned as researchers find new data or decipher realities in various manners. Contentions between experts in the field are horrible and because of new innovations some of the time species do change names, however simply after a bounty of data has been assembled to help such a huge change.  â Since the beginning we have gone from having initially just two realms, to three, at that point four, five and now right now six. It is a continually advancing procedure and because of the persistent advancement of new innovations, for example, DNA testing, electron magnifying instruments and atomic sequencing there will more likely than not be more realms so as to come (Lee and Bishop 2010). The characterization framework was brought into the world through crafted by the antiquated Greek savant and researcher Aristotle (384-322 BC). Aristotle had the prescience to record the distinctions he noted between objects that had all the earmarks of being living into two separate classes: plants and creatures. Plants were seen to be essentially green in shading and were stable and as such it appeared they should make their own food, while creatures were portable and could along these lines move around and discover food (Lee and Bishop 2010). In the eighteenth century, Swedish botanist Carl Linnaeus refined the current grouping arrangement of Aristotle and distributed another strategy for ordering living things which has developed into the cutting edge characterization framework. (Science Hub, got to 18/2/2017) Linnaeus was the primary researcher to build up a hierarchal naming structure that passed on data both about what the species what else it me be family members to through family gathering. Linnaeus framework had the option to impart the perplexing connections between creatures to researchers worldwide and is the reason it was so generally acknowledged. Likewise to Aristotle, Linnaeus additionally recognized the contrasts between the two living gatherings and received the term Kingdoms to depict them. In the late 1670s a researcher named Van Leeuwenhoek found bacterial cells with the principal magnifying lens (Lee and Bishop, 2010). As researchers started utilizing the magnifying instrument they had the option to now assess single-celled life forms that had been already obscure. These single cell living beings were delegated either plants or creatures relying upon the characteristics they were found to have. Some single celled life forms distinguished were microbes which where delegated creatures. Other single-celled life forms that seemed to make their own food were delegated plants. Single cell protozoa were distinguished and among the properties of protozoa it was recognized that could proceed onward their own, all things considered, they were delegated creatures. As progressively single-celled life forms were distinguished, many would not fit effectively into either the plant or the set of all animals as some had attributes of the two plants and creatures. Subsequently, resear chers couldn't concur on the most proficient method to arrange them. To address this issue, in 1866, researcher Ernst Haeckel made a third realm for all single-celled creatures. This third Kingdom he named Protista (Burton and Engelkirk, 2000). In 1892 two researchers Beijerinck and Ivanoski likewise found the first infections. Infections anyway were excluded from the arrangement framework since they are not living cells (Lee and Bishop, 2010). Haeckels Protist Kingdom spoke to the entirety of the known single-celled life forms, including the two microbes and protozoa. Anyway it wasnt until the 1900s with the refinement of magnifying instrument innovation that researchers found that microscopic organisms were disparate from both plant and creature cells yet in addition protozoa. The bacterial cell doesn't contain a core, rather its DNA is situated in the cytoplasm of the cell. Figures 1 and 2 exhibit the contrasts between a bacterial cell with no core and a creature cell which contains a core (Modern Classification Systems got to 20/2/2017). During the 1920s, microbiologist Edouard Chatton gave microorganisms the name prokaryotes. He portrayed a prokaryote as a creature whose cells were without cores. He gave the name eukaryotes to every single other life form (Caprette, got to 7/2/2017). Chatton proposed setting prokaryotes and eukaryotes in another taxon over the realm, called the Superkingdom. Nonetheless, this thought didn't get well known, and most scientists kept on placing microscopic organisms in the protist realm. Throughout the following quite a few years, researchers became familiar with the enormous number and assortment of microorganisms, for example, microscopic organisms. They thought about a requirement for a particular microbes realm. By 1956, scholar Herbert Copeland proposed setting microbes in another realm called Monera. With the expansion of the Monera realm, the Linnaean scientific categorization changed over to a four-realm framework. The following enormous advancement in the realm grouping structure came during the 1960s. Robert Whittaker, an environmentalist, wanted to add a fifth realm to the Linnaean scientific categorization to speak to parasites. Up until this time growths had been sorted into the plant realm. Whittaker isolated parasites from plants on the premise that growths don't make their own food yet gain supplements by separating dead creatures. He likewise proposed Kingdom Prokaryotae (as an extra to Monera) to incorporate the entirety of the prokaryotes, which were totally viewed as microorganisms (Freedman, 2006). By the 1970s, researchers had started to group life forms in manners that reflected transformative connections. (Lewis, got to 21/2/2017) They had additionally begun utilizing nucleic corrosive base game plans to distinguish these connections. These living beings are little to such an extent that they have restricted physical characteristics anyway nucleic corrosive arrangement information are valuable for considering microscopic organisms. Assessment of bacterial nucleic corrosive successions has shown that microbes incorporate two separate gatherings of living beings. Utilizing hereditary qualities to investigate the various microorganisms Carl Woese, a microbiologist, proposed there were both genuine microscopic organisms and old microbes. The two distinct kinds of microbes were found to have various methods of making vitality. In contrast to genuine microscopic organisms, old microorganisms get vitality from a wide assortment of unordinary sources, for example, hydrogen, metal particles and smelling salts, and their cell layers have an alternate structure, with ether-connected fats rather than the ester-connected fats found in the layers of genuine microbes. (Burton, Engelkirk Paul, 2000) and the old microscopic organisms could likewise persevere through serious situations and temperatures. The two gatherings were called Eubacteria and Archaebacteria. The two Eubacteria and Archaebacteria are in the prokaryotic real m (Bird et al. 2014). Anyway maybe in time their arrangement will differentiate into two separate realms. The procedure of order itself is continually advancing and is always under development, with the disclosure of new life forms constantly; which perpetually prompts increasingly scientific classifications being made. At the point when new living beings are found they may not fit into a particular gathering, along these lines another gathering may should be made. The disclosure of the valid and antiquated microscopic organisms lead the inquiry that as new revelations are made with propelling DNA, and sub-atomic sequencing innovation there will in all likelihood be the characterization of a 6th Kingdom as well as a few additional Kingdoms later on. List of sources History of Taxonomy Ricky, Lewisâ http://www.biologyreference.com/Ta-Va/Taxonomy-History-of.html Last Accessed Tuesday 21 February 2017â Present day Classification Systems CK-12s High School Biology textbookâ https://opencurriculum.org/5366/current arrangement frameworks/ Last Accessed Monday twentieth February 2017 Force point SCB61 Biodiversity and Connectedness Trinity Christian School Last Accessed Friday tenth February 2017 Trial Biosciences, Resources for early on transitional level research facility courses. David R. Caprette, Rice University.â http://www.ruf.rice.edu/~bioslabs/contemplates/spineless creatures/kingdoms.html Last Accessed 7 February 27, 2017 The six Kingdoms,â http://www.ric.edu/workforce/ptiskus/six_kingdoms/ Last Accessed 7 February 2017 The Applications and Limitations of Taxonomy (In arrangement of living beings) A treasury of Current Thought. Published 2006, Rosen Publishing Group, Inc. Copyright 2006. First Edition. Edited by Jeri Freedman. Nelson Biology Units 1 2 For the Australian Curriculum. First Edition Bird Stephen, Borger Pam, Evergreen Merrin, Martin Genevieve, Pappas Xenia, Walker Katrina, Woolnough Jim, Wright Jane, Published by Nelson, 2014. Microbiology for the Health Sciences, Sixth Edition Burton R.W G, Engelkirk G. Paul. Published by Lippincott Williams Wilkins, 2000. Microbiology and disease control for wellbeing experts. Fourth Edition.Lee Gary, Bishop Penny Published by Pearson Publishing, 2010. Science learning center point Classification System. The college of Waikato https://www.sciencelearn.org.nz/assets/1438-arrangement framework Carl Woese, a microbiologist, proposed there were both genuine microorganisms and antiquated microscopic organisms Last Accessed 18 February 2017

Medical Informatics in the Management of Diabetes Essay Example

Thesis 1.7 WordPress Theme Arrived!

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India One of the Leaders of the Film Production - 2656 Words

Yielding 28,000 featured films, and as one of the leaders of the film production India is one of the biggest film production country. Following the breakthrough of the Lumiere brothers producing the screening of a motion film, the trend soon followed into European and Indian countries during the 1890’s. By July 1896, the city of Bombay had films produced a variety of films in the same area as where the Lumiere brothers had there first film screened in India. The next year, the first featured show was presented at the Calcutta Star Theatre. The first bioscopes were shown in the theatres in Kolkata during this time as well. The Indian photographer, Hiralal Sen filmed the scenes from a show named The Flower of Persia and The Wrestlers, produced by Bhatavdeker during his first few months there. The film showed a wrestling match, this was the first film and Indian documentary filmed by an Indian. The first film was released on May 18th 1912, it was a silent film called Shree pundalik, directed by Torne. There is some controversy surrounding film, some believe that it should not hold the title of it being the first film because the cameraman was a British nationalist, who filmed the film in Britan. The film was also just a recording of a popular play. Dadasaheb Phalke, named the father of cinema produced the first full-length motion picture. He brought scholarly and cultural aspects to his films. His first film consisted of males playing the female roles. This marked theShow MoreRelatedFilm Production Of The Movie Industry1042 Words   |  5 Pagesallows easy film making, as well as the increasing interest of numerous individuals. Movie industry, also called as film industry comprises the commercial and technological institutions of film making such as film studios, cinematography, film production companies, film production, re-production, screenwriting, post production, dist ributions, film festivals and film directors, actors and other film staff. Though the cost involved in making movies almost directly lead film production to focus underRead MoreEssay on Utv and Disney: a Strategic Alliance1255 Words   |  6 PagesUTV quickly became one of India’s leading integrated media company. UTV started in 1981 as a cable TV operation company. UTV initially focused in the creation of television content for domestic and international channels until the mid 90ies. In that low risk environment, the company grew at a low pace until Screwvala pushed to diversify and enter more high return activities like airtimes sales and post-production business (1995), film distribution business (1996), film production business (1999) andRead MoreComparison Between Jamaica and India1742 Words   |  7 PagesRunning head: JAMAICA INDIA: A COMPARISON Jamaica India: A Comparison Abstract The paper provides a comparative analysis of Jamaica and India. Several important aspects of each countrys culture and history are examined. The paper assesses the risk and the advantage of conducting business with countries with histories of imperial rule and civil struggle. After providing a brief, yet comprehensive view of each country, the paper ultimately concludes that any business conducted with any countryRead MoreThe New Rulers Of The World794 Words   |  4 Pagesof the West have exploited Asia especially Indonesia. The film turns the spotlight towards the new rulers of the world, the great multinational and governments. Looking into the functionality of international institutions such as the IMF, World Bank, and more recent WTO the successor to GATT (general agreement on Tariffs and Trade). Under whose rules millions of people worldwide have suffered loosing their jobs and livelihood. The film demarcates the West having increased its stranglehold on poorRead MoreThe Lion King s Model Of The Hero s Journey Push An Agenda Towards Adults1139 Words   |  5 Pagesdirectors fixed to the audience. We can now draw three important implications of this analysis. The Lion King campaigns for an environmental improvement before it is too late, a spiritual calling to build upon a relationship with the religion each one of us practices and a cinematic implication of CGI. Initially, the Lion King makes a call to the audience for environmental improvement. As Simba is overlooking the kingdom, we are shown a dry terrain and dead trees. We first need to understand howRead MoreIndian Movie Making and Its Influence1330 Words   |  5 Pagesdecade India has become a rising global nation. The globalization of India or India’s rising involvement with the spreading of businesses, technologies, and philosophies around the world, has affected and changed the norms of things such as marriage, family, and gender. A program accepted in 1991 by the prime minister R.V Narasimha Rao, had lowered the strict borders of foreign trade rapidly leading to higher demands in imports, exports, and especially capital investment. Also introduced to India inRead MoreI Am A Sophomore Pursuing Management Engineering1510 Words   |  7 Pagesspent majority of my life in Mumbai, India. Living in Mumbai taught me that life is not fair and you need to be one step above the oth ers to succeed. Mumbai is the most populated city in India with a population of around 12 million and everyone out here wants to leave an impact on the world, hence it’s called the city of dreams in India. I grew up in a small family of four people but we met our extended family every weekend. Everyone in my family is a leader in their own way. My dad runs a DubaiRead MoreIma Corporation Swot Analysis3610 Words   |  15 Pagesopened theatres in institutions such as museums and aquariums, and created documentary style films with high educational value. This has given IMAX a strong image as a trusted provider of quality â€Å"edutainment† movies suitable for family audiences. Much of IMAX’s business relies not on the production and screening of their signature movies, but on the sale of their patented equipment. In order to remain leaders in large-format movie technology, IMAX invests heavily in research and development (RD)Read MoreIndia s Tobacco Advertising Ban1018 Words   |  5 PagesIndia s Tobacco Advertising Ban The World Health Organization (WHO) reports that worldwide, five million tobacco users die annually and estimates that one million Indians die each year prematurely from tobacco use (2015). As late at 2009, India was â€Å"the world’s second-largest consumer and third-largest producer of tobacco† (Economist, 2009, p. 5). In an attempt to reduce consumption, India introduced its first adverting ban on tobacco in 1990, followed in 2003 by the Cigarettes and Other TobaccoRead MoreCompetitive Strategy Including the Use of Porters Five Forces Model Being Aplied on Carrefour Egypt1639 Words   |  7 PagesUnited States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1 986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, music, publishing

The Human Experience With Technology Essay - 715 Words

The Human Experience With Technology The world is full technology, almost everything you see is the result of technology. Our houses, cars, buildings, streets, lights, even simple things like spoons, pencils, and nail clippers are all examples of technology. We use it everyday without even think about how it affects us. We don?t think about how much a part of our society it has become, or what life would be like without it. We don?t question our technology once we become accustomed to it but maybe we should. We should think about what technology has brought us, and what it enables us to do. Is there anything dangerous about our dependence on technology? Of course there is. Being dependant on anything can be dangerous. The good†¦show more content†¦What rights will a human clone have? Whose responsibility will they be? We face questions and fears such as this when we use technology. These fears will, no doubt, not stop our efforts to make our lives easier and more comfortable because, technology brings us added comfort. Whether it is comfort in our homes or the comfort of knowing that we will not die if we get break a bone, we design most things with comfort as our ultimate goal. Regarding this issue Ms. Rodriguez noted, ?Why would we develop something that make our lives harder. She is right, why would we, were is the survival advantage? Human nature drives us to find ways to make our lives easier, that is part of what makes us human. However, some argue that the technology we design has a serious down side: stress. Has technology really added stress to our lives? I believe that it changed the nature of the stress. Instead of worrying about cave lions and wolves, we worry about traffic on the beltway and, how much money we have. For the most part, life threatening situations do not cause most of our stress. Instead we have lower level stresses that last longer. Stress in both forms leads to serious health problems. Let?s say that you are walking in the woods. Suddenly you spot a very large bear. Your pulse quickens, pupils dilate, you start to sweat, your body releases adrenaline, and your digestion stops: this is stress. Your body prepares you to fight orShow MoreRelatedNegatives About Technology887 Words   |  4 PagesHumans have dominated the Earth for thousands of years, we created a vibrant and wonderful world. However, as we continue developing ourselves, we also created something that slowly takes over humans’ world, technology. Technology is what human’s endeavor to make our lives convenient. Along with the development of human beings, technology is one of the shiniest stars in the human history. The impacts that technology brings to humans are controversial. Some people believe that technology providesRead MoreTechnology Is A Useful Servant, But A Dangerous Master866 Words   |  4 Pagesâ€Å"Technology is a useful servant, but a dangerous master.† – Christian Lous Lange. BrainyQuote.com. Xplore Inc, 2015. 28 October 2015. Technology has been a debating topic since it has become a key part of the modern lifestyle. Technology developed around human life in various ways which have caused diverse effects on people. Despite the fact that technology have done tremendous things that assisted humankind to gain the possibility of developing rapidly an advanced way of life, technology haveRead MoreBusiness Technology Has Revolutionized The Means Corporations Conduct Business1620 Words   |  7 PagesBusiness technology has revolutionized the means corporations conduct business. Tiny businesses will implement business technology and level the enjoying field with larger organizations. 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Written during the Industrial Revolution, a time where technology and human innovation was at one of its highest points in recent history, both stories explore the possible effects of the machinery that was becoming evermore present. Both authors present aspects such as omnipotent technology, decaying human independence, and destruction of real communication, to create the artistic statement that complacency is rising within the human race, and that complacency will eventually lead to the fallRead MoreTechnology and Teacher Readiness According to a recent study by the U.S. Department of Education,1700 Words   |  7 PagesTechnology and Teacher Readiness According to a recent study by the U.S. Department of Education, despite access to funding and equipment, less than 35% of teachers have integrated technology in their instruction at the very least, on a weekly basis. (U.S. Department of Education, 2008) Research has shown that teachers’ beliefs, comfort level and readiness to use technology play a crucial role in its implementation within a school setting. Other concerns such as technological literacy and perceivedRead MoreScience And Technology909 Words   |  4 PagesI will write how the thinking about science and technology implications especially on science education. Currently everything is related to technology, It is worth the technology developed not focus on science education only. should be recognized the connection between science and technology can not be separated. Although technology and science are closely intertwined between the two, certainly can be expanded or developed technology, so no need to rely on science. In this case most people see

Humankind in The Three Forster Short Stories Essay

Humankind in The Three Forster Short Stories Forster is writing in a time when society was changing dramatically. When rural life in the countryside was leaving while urban life was starting. While this is happening mechanically it was also happening in a mental aspect and the way people live and look at life is changing. What Forster sees is dangerous results. He was probably writing in a time like the Industrial revolution when a lot of lives were taken for the good of experimentation and knowledge. There was also a view of slave trade and sweatshops for cheap labour as well as hiring children to risk their lives and go inside the machines to fix them because only they could fit. Not to mention†¦show more content†¦Not only that in each of the stories humans dont even get close to nature so In The Story of Panic( Past) The woods are empty. In The Curates friend (Present) The countryside is empty and everyone is living in the cities and lastly in The Machine Stops( Future) The surface of The earth is empty and the population are living underground relying on a machine which I will speak more about later. Evaluating this we can see how our connection with nature is leaving slowly from the past to The future, from the woods to the Surface of the earth. As we know from the three short stories E. M. Forster is particularly keen on Greece and Italy. This a major effect on Forsters view. He thinks of them as the creators of nature and the Gods. And as the Gods created humans we can see where that leads. Researching Forsters life I found that that during his life he had the freedom to travel a lot. He liked to travel to Greece and Italy in particular and this is probably how he got his knowledge and passion for the two countries. As well as Italy and Greece he travelled and lived in India for a little while. We can see how this reflects on Nature. As we know India is a relatively poor country and they would not have the same urban life as England as well as the technology, which England had.

Advertising Campaign for Pharmaceutical Company

Question: Write about theAdvertising Campaign for Pharmaceutical Company. Answer: Introduction The advertising campaign for the hemorrhoids medication entails a number of stages and considerations. In the first place, the marketing objectives for this particular campaign involve the followings: Raise the awareness of the hemorrhoids medication product within the clearly identified section of target patients. Communicate the advantages of the newly launched medication product (Parente and Strausbaugh-Hutchinson 2016). Create a market dominating sales force for the product. Solicit the target customers through an unmediated response campaign. Influence the target customers to switch from other hemorrhoids medication product. Inform the patients and doctors about the availability of the product and persuading doctors to prescribe this (Moriarty et al. 2016). In order to fulfill these objectives, it is very important to communicate the message to the sufferers in a well-strategized way. The strategies of communication include: Make the benefits of the medication product clear to the sufferers and make them understand in what way the product can cause extra relief to them. It is advisable to use plain and vivid language to the patients eliminating excessive medical terms. Keep the benefit list short so that the patients can remember them easily (Drewniany and Jewler 2013). Communicate with the doctors through professionals making them understanding the detailed medical benefits of the product. Emphasize in what way the product is a unique heal for the sufferers to persuade them. cNow, for the hemorrhoids medication product, the target customers would be those who are under treatment for prolonged constipation and chronic diarrhea in various clinics and hospitals. The patients who are contemplating to go for surgery or use topical medication can also be pointed out as target customers for this product. The communication strategy is to be planned and the aim of the advertising campaign is to rightly communicate the messages to the target customers. In the first place, the sources of patients research for medical products are to be understood. In this context, the survey shows that almost 32 percent of the patients use television advertisement for research whereas the others still rely on offline media like magazine and newspapers (Liberali 2014). Apart from the offline media communication strategy, advertising through blogs and websites is also a feasible option for medical product marketing. The number of patients who are becoming dependable on web to find health and medical-related information is ever increasing is ever increasing. The advertisers for the hemorrhoids medication product, therefore, have to build strong keyword based website pages and articles providing proper information about the product. Apart from this, the content marketing in pharmaceutical industries is of gr eat importance as the content captures the patients attention and successfully triggers them to take up the new medical product in the market (Fulgoni and Lipsman 2014). It is to be also understood that the targeted audience for medical products include the doctors too and therefore, through professional medical representatives and repetitive referral to doctors seminars about the product will help to increase the product awareness among the target audience. Raising the product awareness also includes choosing the appropriate media vehicle for the particular company. Several factors contribute in choosing the media vehicle and they are: Prime advertising objectives of the pharmaceutical firm should be considered and those media accomplished to meet the expectations should be chosen (Zenetti et al. 2014). Media cost also matter and therefore, the financial position of the company will decide for which advertising space it would like to buy. Choosing the appropriate advertising media vehicle will also depend on the reach and exposure of the selected media. The organizations advertising policy also determines the media vehicle at times (Ansari and Riasi 2016). Buyers classified through target market segmentation also tend to identify the media vehicle and the areas of interest under which the sufferers are likely to become influenced. While choosing the media vehicle for the hemorrhoids medication product, the company has also to think about the frequency of the advertising the vehicle offers. The credibility of the media vehicle should also be judged and expert opinion can be taken for final decision-making. Now, deciding advertising position is also an integral part of the advertising campaign. For the specific hemorrhoids medication product, it is better to go for TV advertising as repetitive advertisement of a new product creates a sense of conviction among the customers. The advertisement should be repeated every day (Crane and Matten 2016). For the initial three months, the advertisement should be telecasted at prime time, in the later months the position of the advertisement can be changed and the frequency can be reduced as well. In this context, it is also necessary to prepare a planned budget, which, for the hemorrhoids medication product is as follows: Local Television Cost per month I) In the initial three months AUD 9000 II) In the later six months AUD 5000 Internet Advertising AUD 5000 Print Media Advertizing AUD 8000 Social Media Advertising AUD 2000 Public Relations AUD 12000 Total Budget AUD 41000 While talking about advertisement positions, it is essentially important to buy the right advertising slot for the product newly launched. In the rapid age of competition, where so many products are being launched every day, if the appropriate advertising position cannot be acquired, the product will be failed to create its foundation in the market (Moriarty et al. 2014). Hence, the advertising position should be such that captures the target customers attention. For instance, in television advertising the pharmaceutical company should acquire the slot in the prime time or in the print media advertising the advertiser must book slot on the cover page preferably in the right hand pages and the at the top, above the fold. In the advertisement positioning, some factors are to be considered. In the TV advertisement, the advertisement positioning depends on the frequency and timing of the ads. The radio ads follow almost the same criteria whereas in the print media advertising the positioning of the ad in pages including the page number and the size of the ad comes into consideration. However, for the social media advertising stress is given more on keyword based contents. The factors that are to be discussed with the media people include the cost of advertising in the first place. Indeed, the cost of television and print ads is rapidly going up having a toll on the companys overall profit. Apart from the cost, the frequency and the position of the advertisements are also to be negotiated with the media persons. The company also has to discuss that the right message of the brand is conveyed through the advertisement (Zenetti et al. 2014). While talking about the legal and ethical considerations during the making of final media contract, there are several to consider: The legal considerations being: The advertisement must not contain any fraudulent of false statement. The company should not fail to disclose any fact that the third party should know (Schenker, Arnold and London 2014). The ethical considerations being: Whether an assenting false impression is made. Whether the company is obliged to disclose something (Crane and Matten 2016) What the logical prospect of the third parties are. To observe whether the advertising campaign is going in the right direction, the pharmaceutical company will have to monitor certain things. The ways to monitor the advertising campaign include utilizing the funnel report in order to track the effectiveness of the campaign. Besides, for the social media marketing utilization of the channels to identify conversions is useful. Tracking the retail traffic by counting the customers buying the product from the medical stores is also a way to monitor advertising campaign. However, the things that the advertiser should take into account while monitoring the advertising campaign are the increase in sales before and during the advertising campaign. Besides, how the customers are responding to the advertisement is also to be noticed (Drewniany and Jewler 2013). The legal issues to be taken into account when monitoring the advertising campaign are: Whether the advertisement is running on the promised position in the television or is printed in the position bought. Whether the advertisement is violating any clause of the media contract is also to be considered (Schenker, Arnold and London 2014) The ethical issues to be taken into account are: Whether the advertisement is causing objection to any particular section of society (Crane and Matten 2016) The success of the advertisement campaign is however, a much-debated conclusion to settle on although there are some factors that can measure success. The primary thing to be observed is the sales increase of the hemorrhoids medication product after the advertisement campaign. Besides, the success of the campaign will also depend on to what extent the advertisement has been successful to create the brand image for the product in the market and that how preferable it has become for the sufferers. References Ansari, A. and Riasi, A., 2016. An investigation of factors affecting brand advertising success and effectiveness.International Business Research,9(4), p.20. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Dodge, A. ed., 2015.Public relations: Strategies and tactics. New York, NY: Pearson. Drewniany, B.L. and Jewler, A.J., 2013.Creative strategy in advertising. Cengage Learning. Fulgoni, G. and Lipsman, A., 2014. Numbers, please: Digital game changers: How social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement.Journal of Advertising Research,54(1), pp.11-16. Liberali, G., 2014. Morphing advertising to improve online campaign success.RSM Discovery-Management Knowledge,20(4), pp.12-14. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Schenker, Y., Arnold, R.M. and London, A.J., 2014. The ethics of advertising for health care services.The American Journal of Bioethics,14(3), pp.34-43. Zenetti, G., Bijmolt, T.H., Leeflang, P.S. and Klapper, D., 2014. Search engine advertising effectiveness in a multimedia campaign.International Journal of Electronic Commerce,18(3), pp.7-38.

Marge Piercy Essays - Barbie Doll, Feminism In The United States

Marge Piercy Young versus old. Death versus eternal life. The positive effects of society's pressure versus the negative. Marge Piercy's "Barbie Doll" and Dick Schneider's "Youth's Progress" are a study in the themes mentioned above. There are many obvious similarities in the chronological structure and irony of the two works. However, the reader will find that there are more thought-provoking contrasts than initially meet the eye. Not surprisingly, the poems follow the natural course of chronological time: beginning to end, young to old. Both poems unfold with birth, continue through the "growing up" years, but do not surpass adulthood. The separation of stanzas in both works indicates a new stage of life, though Piercy leaves the reader to guess the actual age of the "girlchild" in "Barbie Doll." The reader will note that a major theme of both poems is the long-term effect of outside pressure on the subjects from birth. Piercy employs the stylistic device of irony throughout the entirety of her poem. It required the "magic" of puberty for a child to point out the negative aspects of a physical body. A healthy, intelligent and strong woman is compelled by society to bustle "to and fro apologizing," apologizing for failing to mirror the image of the Barbie-like woman the world seems to want. Though she attempts to defy these expectations by cutting off her"great big nose" and "fat legs," in her death the woman is displayed in her casket, cosmetics painted on and a beautiful turned-up putty nose. Finally, she fits the mold cut for her by society. "Our way of life has hardly changed since a wheel first whetted a knife." While "Youth's Progress" chronicles the growth of the subject with specific years and ages, "Barbie Doll" simply accounts for the passing of time in a story-teller's fashion of memories. "Barbie Doll" ends with the tragedy of a woman who, because she didn't live up to the unrealistic standard created for her, resorts to suicide. "Youth's Progress" concludes with the exhortation of public approval and the sense of eternal life in exchange for submitting to the unofficial rules of social acceptance, eager to fit the mold. To some, the immortalized life of Schneider is preferable to the tragic death of Piercy's girlchild Young versus old. Death versus eternal life. The positive effects of society's pressure versus the negative. The course a life will take is ultimately decided by the individual, the sum of his choices and reactions to the cards dealt to him by Life. The choice is yours. Bibliography Bowland, Eavan. "It's a Woman's World," 1982.

Physical Eduaction Essay Example

Physical Eduaction Essay Example Physical Eduaction Essay Physical Eduaction Essay In society’s struggle against the growing obesity epidemic and the rising number of health related illnesses, it is becoming increasingly important to ensure children are being taught the significance of participating in regular physical activity and to also attain an understanding of the different aspects of physical education. Physical education can be defined as the understanding, development and teaching of the sociological, physiological and psychological aspect within sport and physical activity. Physical education helps students develop social skills and understanding which will ultimately enable the student to become a positive member of society. Physical education also allows students to develop their own skills and knowledge of sports and physical activities, which in turn will help promote a healthy, active lifestyle and potentially provide future career opportunities. Physical education has the potential to make significant contributions to the education and development of children and young people in many ways. Physical Education is the main institution for the development of physical skills in children and young people. Educational theorist Telama, has highlighted the idea that schools are the main environment for many children to be physically active, whether it is through physical education programs or after-school activities (Telama et al, 1997). The physiological benefits of Physical Education are well established. Regular participation in physical activities can help lead to a longer and better quality of life, reduced risk from a number of health related diseases and many psychological or emotional problems. Regular physical exercise can reduce the risk of hear disease, type two diabetes and high blood pressure while also helps in the prevention of weight gain and depression or anxiety (Wuest Fisette, 2012). Basic movement skills that are developed through Physical Education programs are the foundations of almost all sporting and physical activities. Booth suggests that ‘there is evidence that those who have developed a strong foundation in fundamental movement skills are more likely to be active, both during childhood and later in life’ (Okely et al, 2001). Motorlogical benefits can also be seen through Physical Education in the form of developing important movement skills, which are needed throughout day-to-day life. Such movement skills include: flexibility, agility, strength, speed and hand-eye coordination. Through a relevant and efficient Physical Education program, students have the potential to develop skills and technique, which may provide possible career pathways later in life. The sociological benefits of Physical Education provide students with the tools to become an active and influential member of society. Physical education theorist, Svoboda states that ‘numerous studies have demonstrated that appropriately structured and presented activities can make a contribution to the development of pro-social behavior’ (Shephard, 1997). Students who participate in physical education have the opportunity to develop important social skills while working in a collaborative environment; this is the fundamental for building and maintaining friendships and relationships through life. Evidence suggests the Physical Education has the potential to bring individuals from a variety of social and economic backgrounds together in a shared interest. This ultimately offers a sense of belonging to a team of club, provides the opportunity to develop values and competencies, and helps develop social networks (Bailey, 2005). Academic benefits and positive behavioral improvements can also be attributed to Physical Education. A study in France during the early 1950’s found that children who participated in regular physical activity showed fewer disciplinary problems and had greater capacity for concentration. In more recent studies, evidence indicates that again these students showed positive behavioral improvements are now also showing improvements in academic performance (Shephard, 1997). In addition to the physiological and sociological benefits of Physical Education, students can also psychologically benefits from regular physical activity. Wuest and Fisette suggest that ‘participation in exercise promotes positive thought and feelings. These serve to counteract negative thoughts and feelings as well as mood states associated with depression and anxiety’ (Wuest Fisette, 2012). Psychological benefits of participating in physical activity include: a reduced state of anxiety, improved mood and emotions, alleviating symptoms associated with mild depression and an improvement towards social interactions and relationships. A positive relationship between exercise and psychological states is clearly evident, with various research showing different explanations on how this relationship occurs. Physical Education is an imperative foundation in the development of all students. Physical Education provides the social and physiological constructs on how to not only become an active, connected member of society, but how to also lead a healthy and active life while reducing the risk of serious illnesses. Furthermore, in reducing the likelihood of developing mental illnesses such as depression and anxiety. Physical Education also carries significant psychological benefits. Physical Education has the potential to make substantial contributions to the education, development and wellbeing of all students. In each area discussed; physiological, sociological and psychological, there is evidence that proves Physical Education can have a positive and profound effect. Reference: Bailey, R, (2005), Evaluating the relationship between physical education, sport and social inclusion, Educational Review, pp. 71-90. Okely, A. , Booth, M. , Patterson, J., (2001), Relationship of physical activity to fundamental movement skills among adolescents, Medicine Science Sport Exercise, pp 1899 – 1904. Shephard, R. , and Trudeau, F. , (1997), Physical Education, School Physical activity, school sports and academic performance, Pediatric Exercise Science, pp 113 -126. Telama, R. , Yang, X. , Laakso, L. , and Viikari, J, (1997), Physical activity in childhood and adolescence as predictor of physical activity in young adulthood, Journal of Shool Health, pp 317 – 323. Wuest, D. A, and Fisette, J. L, (2012), Foundation of Physical Education, Exercise Science and Sports, 18th ed, McGraw-Hill, New York.

Choosing a Career - Pharmacy School Personal Statement

Choosing a Career - Pharmacy School - Personal Statement Example I feel these feelings are based on my childhood experiences. I came to the United States from Vietnam at the tender age of ten. Since then I have received so much love and support from this country that I feel it is time for me to start paying back and what better way to do it then as a pharmacist. My interest in sciences began quite early in life when I used to visit the local drug store with my parents. I was always impressed as to how the pharmacist always knew which medicine to dispense and to whom. It was this curiosity that made me take up a part-time job at the drugstore during my school intervals. This job helped me obtain a better understanding of particular illnesses and their cures through various drugs. I developed an insight into the general know-how of drugs particularly the usage, the allocation and the regulation of drugs. Consequently, I focussed my attention on the field of sciences at the high school. Mind you I wasn't a bookworm I actively participated in extra curriculum activities including various clubs and community service. Nevertheless, as a result of my deep interest in sciences and practical experience at the drug store, I was able to secure my graduation from high school. It was that memorable day that I decided to pursue pharmacy as a career. I feel that the prime purpose of seeking education is to develop the innate qualities of an individual to the fullest extent possible. Any education theory is strongly based on a conception of the aim in life and the laws of mental change. I personally believe that education is the development of intellectual and moral qualities. A Doctor of Pharmacy Degree would provide me with the requisite knowledge to help me in fulfilling this goal not to mention fuel my career aspirations. Moreover, I feel that pharmacy is a field that has become an integral part of today's world. The profession is respected across the globe and has great potential in various industries. I have always believed that time that slips away never comes back and I for one, plan to make the most of my time and to achieve as much as I possibly can in the shortest time possible. The Doctor of Pharmacy degree would be the stepping stone for me to materialize this goal. My career aspirations have remained the same since my high school graduation and it is rarely that a decision made right after high school continues to be the right one later on in life. In my case, I am sure my decision is not only correct but is perfect for me and in line with my future goals. I have been happily working at a retail pharmacy as a pharmacy technician for the past two years. That job has further strengthened my belief in the pharmacy career. I have even evaluated future job opportunities and studied the requirements various companies have with their pharmacy candidates. I have kept all this information in mind and when finally selecting this degree as my final and only choice. Keeping my long-term goals in mind I feel that I don't just want to succeed in life but I want to succeed while gaining job satisfaction. For this to be possible I must ensure that I get the relevant degree from a respected college, followed by the right job befitting my profile and eventually enjoy a comfortable future with a good quality of life. I feel that I would make an extraordinary pharmacist thanks to my love for people and for the profession.     

Crimes during disaster Research Paper Example | Topics and Well Written Essays - 1250 words

Crimes during disaster - Research Paper Example In this form of disaster crime prevention method, focuses on the conditions which may lead to the problem naturally. Examples may include abandoned buildings and broken windows. These methods intend to alleviate these factors that may lead to disaster crime directly. One of the primary prevention is neighborhood disaster crime prevention.In this form of disaster crime prevention method, focuses on the conditions which may lead to the problem naturally. Examples may include abandoned buildings and broken windows. Â   Â   Â   Â   These methods intend to alleviate these factors that may lead to disaster crime directly. One of the primary prevention is neighborhood disaster crime prevention.Neighborhood disaster crime prevention involves addressing factors which may lead to crime. It affects the perception and fear of disaster crime as well as the real crime preference. Members of the community should engage in disaster crime prevention and reduce the perception of fear of disaster c rime.There are several approaches to neighborhood disaster crime prevention. The approach is to come up with a socially and cohesive awareness to the community where disaster crime cannot flourish. This method also consists of organized community teams and neighborhood watch program. Neighborhood crime prevention is one of the most successful methods if individuals participate in it actively from both local resources and citizens.Individuals should communicate to each other about the issues, and their concerns, assess the community requirements and accomplish through this method on disaster crime prevention. People should identify and locate resources which will assist in programs implementation on how to eradicate disaster crimes (Goel, 2009). On the other hand, citizens should create community policing and organize activities on how to do away with disaster crimes. Secondary disaster crime prevention Secondary disaster crime prevention is another form of prevention which focuses on potential opportunities or at-risk offenders, which may deter disaster criminal activities. The key tools applicable in this form of prevention are predictions and identifications (Goel, 2009). Once individuals are capable of predicting any future disaster occurrences, the potential to identify the opportunities or situations for disaster crime prevention and implement possible control measures will be easier. Therefore, individuals should at all the time be able to predict the future occurrences of the situations. By so doing, the control for disaster crimes will be at hand. Thus, the situation will remain controlled. Individuals may also take personal steps to safeguard themselves from becoming

Plato | Introduction and Evaluation

Plato | Introduction and Evaluation Plato An allegory, by definition, is a figurative mode of representation conveying a meaning other then the literal. An allegory is referred to as a figure of language but it does not need to be expressed this way. It can be expressed in pictures, sculptures, and other forms of art. The â€Å"Allegory of the Cave† is of that used by Plato within his work, The Republic. This work is examined by his student Socrates and is found to be related to Plato’s â€Å"Metaphor of the Sun† and â€Å"analogy of the divided line.† Plato’s Republic tries to illustrate the degrees in which our nature can be enlightened or unenlightened. Plato in a discussion with an acquaintance by the name Glaucon, urges him to imagine the condition of men living in a sort of cavernous chamber underground, with an entrance open to the light and a long passage all down the cave. Here the men have remained since childhood, chained by the leg and by the neck. The men cannot move and can only see what is in front of them. At a high distance up there is a light of a fire burning behind them, between said fire and the prisoners there is a parapet built along it. This is used to hide the performers who show their puppets along the top of the parapet. Behind the parapet, there are a number of people carrying various artificial objects, including figures of men and animals in wood or stone and various other materials. There objects are projected above the parapet. Some of the persons are talking while others remain silent. According to Plato the prisoners confined would see nothing of themselves or others except for a bit of the cave shadows carried past. They would also only speak in reference to said shadows. In every way, the prisoners would recognize reality as nothing but the shadows of those artificial objects. Plato then asks us to consider what would happen if one of the prisoners was released from their chains and set free. That prisoner would be forced to have to stand up, walk upright, and walk with his eyes directed towards the light. All these movements would be painful to said prisoner. The prisoner would also be dazzled by all that existed in this â€Å"outside world† to notice what objects had been making the illusions and shadows all along. If someone told him that what he had formerly had seen was a meaningless illusion and was actually now nearer to reality then before, it would be extremely difficult for the prisoner to believe. If someone actually showed him the various obje cts being carried and told what each of them was, the prisoner would be perplexed and would probably believe that most of the objects shown to him were not real and what he formerly saw was. Plato then goes on to detail what would happen if the prisoner had to look at the firelight itself. According to Plato, the prisoner’s eyes would ache and he would try to escape to the things he could see distinctly. The prisoner would then be convinced that they were clearer then those other objects being shown to him. Plato also addresses what would happen if the prisoner were to be dragged away forcibly up the steep and rugged ascent and would not be let go until he faced the sunlight. The prisoner would be so affected by his treatment that he would suffer pain and confusion. The prisoner would then be blinded by the light of the sun and would not be able to see any of the objects he was told were now existent and real. The prisoner would need to grow accustomed before he could see things in the â€Å"upper world.† He would have to start small, viewing things such as shadows and reflections before he viewed more complex images such as that of sky, the light of the moon, and the stars. The prisoner would then move on to view the Sun and contemplate its existence. From examining it, the prisoner would then conclude that the Sun produces the seasons and the course of the year and controls everything in the visible world, and moreover it is the cause of all that he and his companions use to see. The prisoner would then consider his former fellow prisoners and he would surely think himself happy in the change and would feel sorry for them. The prisoners may have had a practice where they honored and commended one another, with a prize for the man who had the keenest eye for the passing of shadows and the best memory for the order in which they followed or accompanied one another, so that he could make a good guess as to which was going to come next. Plato questions whether the released prisoner would be likely to covet those prizes or to envy the men exalted to honor or power in the cave. Plato questions if the prisoner would be like Homer’s Achilles, and he would far sooner endure â€Å"being on earth as a hired servant in the house of a landless man† or endure anything rather then go back to his old beliefs and live in the old way. Plato then goes on to imagine what would happen if the prisoner went down again to take his former place within the cave. The prisoner would be emerging from the sunlight into a cavern filled with darkness. He would possibly be required to give his opinion on shadows, in competition with the prisoners who had never been released, while his eyes were still dim and unsteady, since the prisoner has not yet accustomed himself to the light. The other prisoners would laugh at him and say that he had left only to come back with his eyesight damaged, this according to itself would caution them from attempting to escape the cave. If someone did try to free them, they would more then likely to lay hands upon said person and try to kill them. Plato then goes on to explain several things. The prison-like cave corresponds to the region revealed to us through the sense of sight and the firelight within it is similar to the power of the sun. The ascent to see the things in the upper world would be similar to the upward journey of the soul into the intelligible world. According to Plato, this is what he feels to be true but only Heaven truly knows whether it is true. According to Plato, in the world of knowledge, the last thing to be perceived and with great difficultly is the essential Form of Goodness. Once it is perceived, the conclusions must follow that, for all things, this is the cause of whatever is right and good in the visible world it gives birth to light and to the lord of light, white it is itself sovereign in the intelligible world and the parent of intelligence and truth. Without having had a vision of this Form no one can act with wisdom, either in his own life or in matters of the state According to Plato, individuals who have reached this state are often reluctant to manage the affairs of men. Their souls long to spend all their time in the upper world. They would have a difficult time interpreting from larger affairs such as the contemplation of divine things as opposed to the miseries of normal human life. The sensible man will remember that the eyes may be confused in two ways, by the change from light to darkness or from darkness to light; he will recognize that the same thing happens to the soul. He will then notice that the soul faces such differences. The soul will have difficulty differentiating between good and evil. In essence, education is not what it is said to be by some it does not put knowledge into a soul which goes not possess it, on the contrary, the soul has every available capability to have the power of leaning the truth and the organ to see it with. In order for one’s eye to see light instead of darkness their entire soul must be turned away from the changing world until its eye can bear to contemplate reality and the supreme splendor which we have called the Good. Hence there may well be an art whose aim would be to affect this very thing, the conversion of the soul; this would ensure that the soul instead of looking in the wrong direction would face the way it ought to be. We as individuals have souls that tell us the difference between good and evil. Our conscience helps us in learning what is morally acceptable and what is ultimately not. According to Plato, wisdom is the virtue of divine faculty, it never loses its power, its use for good or evil depends on which way it is turned. The use of wisdom, however, can be greatly harmful when it is used for evil. Plato then goes on to detail how a state cannot be properly governed by those who are uneducated. These people know nothing of the truth and cannot differentiate from what is good and what is inherently evil. It is up to the duty of philosophers to inform the public of what is good. Philosophers must teach other to make the journey towards wisdom. It is then that law can be property applied to ensure the welfare of the commonwealth as a whole. This will ultimately unite citizens in harmony; the community will share its rights and privileges as one. This will ultimately lead to a more united state. According to Plato, there is no real injustice in compelling philosophers to watch over and care for other citizens. Philosophers will have to act as teachers and mentors to ultimately secure the safety of a nation. Due to this, individuals will become more capable of being men of thought and men of action. Individuals would then be able to live with the rest of the world in â€Å"darkness.† The only difference is that they will be able to recognize every image for what it is and what it represents. These individuals will already be familiar with the concepts of justice, beauty, and goodness. Due to this, society would be more suitable to live in. Those in office or in power will understand the needs of their nation and of their people. According to Plato, this government will ultimately be based in truth. A true government is at its best and free only when its rulers understands the consequences of his actions, the needs of his people, and does not desire power and glory. The holding of ruler and power will only be viewed as an unavoidable necessity. The truth, according to Plato, is that we can have a well-governed society only if our rulers discover that there is a better life then that of being in office. Then power will be in the hands of men who value happiness and a good wise life above everything else. What goes wrong in government is when individuals seek happiness and power from public affairs. These rulers seek about fighting for power, thus ruining themselves and their own country. The life of true philosophy is that only one that looks down upon offices of state, who does not seek power and who does not love the ability to rule. If this does not exist, then life is open to warfare and turmoil. Ultimately, the best life is that of one lead by someone who seeks the best principles of government. One who does not covet power or wealth. This will ultimately lead to a good life for the ruler and his nation, this in the end being the best reward of all. Plato’s â€Å"Allegory of the Cave† explains to us how we as individuals are in a â€Å"lower realm† of knowledge. The Allegory of the Cave symbolizes this journey and how it would look to those still in a lower realm. Plato is saying that humans are all prisoners and that the tangible world is our cave. The things which we perceive as real are actually just shadows on a wall. Just as the escaped prisoner ascends into the light of the sun, we amass knowledge and ascend into the light of true reality, where ideas in our minds can help us understand the form of â€Å"The Good†. This notion of â€Å"The Good† ultimately leads us to live successful lives that are based on knowledge, much like rulers who know what is needed to maintain the welfare of their nation. Knowledge is the greatest thing to have, according to Plato it is the basis for all things â€Å"good† within the universe.

Natural Gas as an Alternate Energy Source for Transportation :: Alternate Energy Sources

Natural Gas as an Alternate Energy Source for Transportation Petroleum, the oil that is refined to create gasoline and diesel, and that as of now is the main energy source powering transportation worldwide, releases too many pollutants into the air and is not very far away from becoming a depleted resource. As global warming becomes a larger threat, gas prices rise, and the air in cities around the world becomes increasingly polluted, it is becoming more apparent that an alternate, and cleaner, source of energy is needed for use in transportation. The best option for a replacement to petroleum is natural gas, also known as methane. Today, twenty-four percent of the total energy consumed in the United States is natural gas, which means a change is already in progress (though due to a lack of technology in natural gas recovery and stubbornness of consumers, it is happening slowly) [Pros and Cons]. However, the important question is, â€Å"why is natural gas so much better that petroleum?† To begin, natural gas is much better for the environment than petroleum. If natural gas vehicles (NGVs) were to become the norm, carbon dioxide (CO2) emissions could be alleviated by ninety percent and hydrocarbon emissions could be reduced by eighty-five percent [NaturalGas.org]. This is very important, because it is the elevated levels of carbon dioxide in the atmosphere that are responsible for the large increase in the greenhouse effect, which is thought to be causing global warming. In addition, natural gas produces only ninety-two pounds of nitrogen oxides (NO2) and one pound of sulfur dioxide (SO2) per billion Btu of energy, as opposed to petroleum’s 448 and 1,122 pounds, respectively [NaturalGas.org]. The significance of these figures lies in the fact that it is nitrogen oxides and sulfur dioxides that cause acid rain [Pros and Cons]. However, converting to natural gas would help more than just the environment. From an economic viewpoint, the widespread use of natural gas for transportation purposes as opposed to petroleum in the United States would not only relieve American reliance on foreign oil, but would also help the economy. This is because eighty-seven percent of natural gas consumed in the United States is â€Å"domestically† produced, which means it is produced in America [NGVC]. Therefore, using natural gas instead of petroleum as an energy source for transportation would help the environment and the American economy. Natural Gas as an Alternate Energy Source for Transportation :: Alternate Energy Sources Natural Gas as an Alternate Energy Source for Transportation Petroleum, the oil that is refined to create gasoline and diesel, and that as of now is the main energy source powering transportation worldwide, releases too many pollutants into the air and is not very far away from becoming a depleted resource. As global warming becomes a larger threat, gas prices rise, and the air in cities around the world becomes increasingly polluted, it is becoming more apparent that an alternate, and cleaner, source of energy is needed for use in transportation. The best option for a replacement to petroleum is natural gas, also known as methane. Today, twenty-four percent of the total energy consumed in the United States is natural gas, which means a change is already in progress (though due to a lack of technology in natural gas recovery and stubbornness of consumers, it is happening slowly) [Pros and Cons]. However, the important question is, â€Å"why is natural gas so much better that petroleum?† To begin, natural gas is much better for the environment than petroleum. If natural gas vehicles (NGVs) were to become the norm, carbon dioxide (CO2) emissions could be alleviated by ninety percent and hydrocarbon emissions could be reduced by eighty-five percent [NaturalGas.org]. This is very important, because it is the elevated levels of carbon dioxide in the atmosphere that are responsible for the large increase in the greenhouse effect, which is thought to be causing global warming. In addition, natural gas produces only ninety-two pounds of nitrogen oxides (NO2) and one pound of sulfur dioxide (SO2) per billion Btu of energy, as opposed to petroleum’s 448 and 1,122 pounds, respectively [NaturalGas.org]. The significance of these figures lies in the fact that it is nitrogen oxides and sulfur dioxides that cause acid rain [Pros and Cons]. However, converting to natural gas would help more than just the environment. From an economic viewpoint, the widespread use of natural gas for transportation purposes as opposed to petroleum in the United States would not only relieve American reliance on foreign oil, but would also help the economy. This is because eighty-seven percent of natural gas consumed in the United States is â€Å"domestically† produced, which means it is produced in America [NGVC]. Therefore, using natural gas instead of petroleum as an energy source for transportation would help the environment and the American economy.

Early Childhood Education-Learning Through the Senses Essay

As parents of young children, we often ponder which Early Childhood Program to enroll our children in. At one point in time they were non-existent. As early childhood educators emerged, programs were created. Interestingly, the Montessori approach is a specialized method created by Maria Montessori. The Montessori Method; which is widely used today was created with the focus of children learning from their environment (Morrison, 2009). Montessori’s are not aimed at talented and gifted children; this method is expressed in public and private school settings in conjunction with children attending up to age 18. In addition, Montessori serves the needs of children of all levels of mental and physical abilities (Stephenson, 2011). In 1870, Maria Montessori, the first Italian woman to secure a medical degree (Stephenson, 2011). With her degree she entered the fields of psychiatry, education and anthropology. She had a passion for young minds. She believed that children educate themselves. Montessori became a physician in 1896, attending the University of Rome psychiatric clinic. During her tenure, Dr. Montessori developed an enthusiasm for the study of children with special needs; where she also spoke on their behalf. Twenty-six years later, Maria relocated to San Lorenzo, Rome to study children without disabilities. There she observed fifty children which resulted in success. This success was recognized and spread all over, attracting travelers from all over to this remarkable case study. An in-depth explanation of what a Montessori truly is, Stephenson (2011) clearly states: A Montessori can be defined as a revolutionary method of observing and supporting the natural development of children. Montessori educational practice helps children develop creativity, problem solving,  critical thinking and time-management skills to contribute to society and the environment, and to become fulfilled persons in their particular time and place on Earth. The basis of Montessori practice in the classroom is mixed age group (3 ages- 6 ages in one class), individual choice of research and work, and interrupted concentration. Group lesson are seldom found in a Montessori classroom, but learning abounds. Since Montessori’s death, educators all over continue to implement and notice this method has worked all over the world with all kinds of children (wealthy, poor, gifted, normal, learning disabled, etc.) and environments (from slums, to elegant schools, etc. ). Maria agreed that when physical, mental, spiritual and emotional needs are met, children glow with excitement and a drive to play and work with enthusiasm, to learn, and to create. In conjunction, children exude a desire to teach, help and care for others and for their environment (Stephenson, 2011). During her lectures and travels, Maria Montessori was nominated twice for the Nobel Peace Prize. In addition to the explanation of a Montessori, the following is the Montessori Method. This method meticulously exemplifies how Montessori educators implement the method in various programs across the country. There are five basic principle associated with the Montessori Method. They are: Respect for the child, The Absorbent child, Sensitive periods, The Prepared environment and Auto-education. Respect for the children occurs when educators assist children with new projects, allowing them to learn for themselves. Giving the child room to explore their boundaries flourishes abilities for positive self- esteem (Morrison, 2009). Montessori also believed having respect for the child is a key element. She said (Morrison, 2009), As a rule, however we do not respect children. We try to force them to follow us without regard to their special needs. We are overwhelming with them, and above all, rude; and then we expect them to be submissive and well-behaved, knowing all the time how strong is their instinct of imitation and how touching their faith in and admiration of us. They will imitate us in any case. Let us treat them, therefore, with all the kindness which we would wish to help to develop in them. When it comes to a child’s mind; it can be described as a sponge. Their young minds continuously â€Å"absorb† information. Unintentionally, children cannot help but learn. In their own environments and in shared environments. The Absorbent mind refers to the idea that the minds of young children are receptive to and capable learning (Morrison, 2009). From birth to age six, these are the most important years of the absorbent mind. Shortridge (2003), compiled an essay about the absorbent mind in which Montessori states that the child learns by unconsciously taking in everything around him and actually constructs himself. Using his senses, he incarnates, or creates himself by absorbing his environment through his very act of living. Morrison (2009) adds, â€Å"What they learn depends greatly on their teachers, experiences, and environments†(Ch. 9). In the sensitive periods; learning is most likely to occur (Morrison, 2009). In our text (2009), Montessori recalls a sensitive period: A sensitive period refers to a special sensibility which a creature acquires in its infantile state, while it is still in a process of evolution. It is a transient disposition and limited to the acquisition of a particular trait. Once this trait or characteristic has been acquired, the special sensibility disappears. It is imperative for an educator to observe and ascertain sensitivity periods and sustain the proper environment. Many theorists believe this stage is considered the critical period. The critical period and the sensitive period contain a sensitive difference. The critical period mildly describes a child not receiving the â€Å"right† or enough stimuli during the window; they will be stagnant in learning in the future (Oswalt, 2008). However, theorists who believe in the sensitive period noted it would post difficulty for the childcare giver to attain what was not learned during the learning window of opportunity, still there is room for the child to learn at a later time (Oswalt, 2008). In a prepared environment it is believed children learn best. In an environment where children can do things for themselves; children are at liberty to explore materials of their own choosing. Within these prepared environments, are six principles: Freedom, Structure and Order, Beauty, Nature and Reality, Social environment and Intellectual environment (Irinyi, 2009). Freedom environment includes freedom of movement, the child must experience freedom of exploration. All of these freedom movements lead to a greater freedom (Irinyi, 2009). Structure and order in the classroom mirrors the sense of structure and order in the universe (Irinyi, 2009). A beautiful environment should suggest harmony and should invite the worker to work. Nature and reality strongly influenced Maria Montessori and believed children should actively interact with nature. Social environment promotes the freedom of children socially interacting with one another and also develop a sense of compassion and empathy for others (Irinyi, 2009). Briefly, auto-education is last principal of the Montessori Method. The prepared environment also stimulates auto-education which is the idea that children teach themselves through appropriate materials and activities (Morrison, 2009). Children who decide to â€Å"work† in the â€Å"kitchen† are able to role play as chefs and are able to make themselves and their peers something to eat. In the Early Childhood Education field, Montessori’s are not the only education program developed to focus on children’s developments. The High- Scope theory is based on Piaget, constructivism, Dewey and Vygotsky (Morrison, 2009). Children help establish curriculum. Experiences guide the programs of studies in promoting children’s active learning (Morrison, 2009). The Reggio Emilia approach founded by Loris Malaguzzi (1920-1994), a city in northern Italy, based on the philosophy and practice; that children are active of their own knowledge (Morrison, 2009). Curriculum is project oriented and learning is active. The Waldorf Education founded by Rudolf Steiner (1861-1925) highlights the teaching of the whole child-head, hands, and heart (Morrison, 2009). Steiner strongly believed that education should be holistic. The study of myths, lores, and fairy tales promotes the imagination and multiculturalism (Morrison,2009). Combining all of the early childhood education programs, there is no one perfect curriculum. Today, there is a combination of all four education types being taught in school districts. Each approach is important and critical. Personally, I would agree that The Montessori Method best serves the needs because this approach allows children to grow and learn at their pace. They are not forced to retain information if the brain is not processing at the pace that is requested and required for children. Also, the environment plays a serious role in this learning and teaching process. If a child is in a stressed environment, the child is less likely to participate and socialize with his or her peers. When a child is in a peaceful or beautiful environment, the child is more inclined to interact with the world with a clear mind. Indeed, while there are multiple Early Childhood Education programs available, the Montessori Method was created with the focus of children learning from their environment (Morrison, 2009). Not to say that this particular method is paramount, but beneficial results have emerged from this program. In Head Start facilities, High- Scope, Reggio Emilia Approach, the Montessori Method and the Waldorf Education should be integrated in facilities today and for the future. References Irinyi, M. (2009, March 18). Principles of the montessori prepared environment. Retrieved from http://montessoritraining. blogspot. com/2009/03/principles-of-montessori-prepared. html Morrison, G. S. (2009). Early childhood education today. (11th ed. ). Upper Saddle River, New Jersey: Pearson Education, Inc. Oswalt, A. (2008, January 17th). Senisitive periods in mental health. Retrieved from http://www. mentalhelp. net/poc/view_doc. php? type=doc&id=7923&cn=28 Shortridge, P. D. (2003). The absorbent mind and the sensitive periods. Retrieved from http://www. pdonohueshortridge. com/children/absorbent. html Stephenson, S. M. (2011). The international Montessori index. Retrieved from http://www. montessori.

Social Media s Influence On Women - 1249 Words

Throughout history women specifically have felt the need to change their physical appearance in order to be accepted by societies beauty ideal. Social media has influenced women to believe that the word â€Å"beauty† defines the outward appearance according to the internets definition — â€Å"beauty is a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight.† The definition itself allows anyone to mistakenly interpret the word â€Å"beauty† to determine whether or not the physical appearance is attractive enough to be considered beautiful. There are so many emphasis placed on a person’s physical appearance that makes one â€Å"beautiful and â€Å"desirable such the numbers on a scale or measurement, youth, color of skin, etc., but for those who do not meet the media’s ideal expectations are judged or ridiculed. Social media perceives a strong influence on women and what people defin e beauty to be, but realistically, humans are built to be compelled by enhanced images that are presented in advertisement that create an illusion and fantasy that people admire. The ideal physical appearance that is propagated tends to connect with numerous organizations whose profits promote cosmetics to illuminate facial structures, photoshopped images of famous figures seen in magazines or ads, and cosmetic procedures including liposuction, breast enlargement, and plastic surgery to attain the perfect body ideal. With the continuation of women believing inShow MoreRelatedEffects Of Social Media Essay1322 Words   |  6 Pagesall types of effects social media has on society, especially adolescent girls as that age group is mainly targeted. The role of media has changed drastically from when it first started to now. It was first created for the main purpose of communicating information. 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